Post by joly978 on Feb 27, 2024 1:59:14 GMT -5
Anyone who works as a freelancer these days knows very well how important it is to promote your work on social media. Especially during the pandemic, due to the impossibility of investing in in-person actions, the online world gained a lot of space, and digital marketing became the main tool for dissemination and contact with the public. In the case of health professionals, such as dentists, it is common to have several doubts about what can and cannot be allowed in the dissemination of work. After all, incorrect disclosure can violate ethics and can even harm your relationship with patients. Check out tips below for you to promote your work without taking any risks! What is not allowed So that you can always know what is allowed or not, it is advisable, first of all, to have the Dental Code of Ethics at hand. In this document, there are all practices that are prohibited and permitted in the practice of dentistry, including the professional disclosure part. It's a good idea to have the document on hand to consult it if you have any questions.
But, in general, the main prohibitions are false advertising, such as Poland WhatsApp Number advertising a service that does not bring accurate results; take advantage of the customer's lack of knowledge to promote a service that could put them at risk; disseminate techniques that are not scientifically proven and make diagnoses through communications; among others. What is allowed To guide your marketing strategies, the Dental Code of Ethics provides for permission for the following practices: dissemination of services, following the rules of the Legislative Code; be registered with the Regional Dentistry Council; present techniques and procedures that you offer; disclose your academic titles, as well as address, opening hours and contact details; logo and brands that identify you. It has also been allowed, since January 2019, to publish “before and after” photos, showing the results of the procedures, but without the image being posted on a profile other than the official profile of the professional who performed the procedure.
To ensure that the strategies of professionals trained in dentistry are effective, it is also worth investing in a content marketing team and in research with your patients, to find out what attracts them most to the networks. The possibility of making informative publications and establishing a good relationship with your patients becomes optimized with a good marketing strategy.Systems, Architecture and with a Masters in Ergonomics and Design from UFPE. Director of Tante. TAGS How to write well for a medical blog and build digital authority Website for doctors: benefits of having your own Digital Marketing for DentistContent strategies for dentists: tips for having a digital presence and creating a publication schedule Marketing .