Post by account_disabled on Feb 27, 2024 0:48:59 GMT -5
Texts and images in HTML. Even today, some marketing professionals recommend following these practices, which despite being old, are not completely wrong, they have just lost part of their importance. I recommend them to some clients myself, in cases where the sender is new, that is, they have a recently registered domain (which will be used as the email marketing sender) and/or have never sent email marketing. This is because, being a new sender, email servers do not have his previous sending history to analyze whether he has good or bad sending behavior, so any and all care when preparing the first email marketing messages is valid. With good behavior over a period of time, a good sender reputation is created and these rules related to content can be abandoned. Those who are already accustomed to email marketing and have a good reputation can safely use taboo things such as templates made up only of images and expressions previously said to be “monitored” by certain anti-spam systems.
RETURN-PATH CERTIFICATION Generally recommended for senders who send large volumes of emails monthly - in the tens of millions -, the Return Path company certification is one of the ways to guarantee better quality of email marketing delivery. With certification, the customer pays an annual fee to Return Path to join a type of “VIP list” of senders, who will receive more email marketing deliveries to people's inboxes and other benefits. At a time when relevant email programs such as Gmail and Hotmail blocked images in emails from certain senders, Return Path certification guaranteed, in addition to the Peru Mobile Number List delivery of email marketing to the delivery box, also the display of emails with images already enabled. But today, blocking almost no longer exists in the inboxes of email programs, only in spam boxes, for the user's own safety. As it is a high-cost resource - in the thousands of reais -, certification is not accessible to all senders, but even if it were, Return Path requires a certain positive history from candidates for certification, so smart guys on duty Those who only have financial resources, and not good behavior, are not eligible for certification.
But don't worry: with good sending practices, it is perfectly possible to have great email marketing delivery results, comparable to those of senders who have certification, and then you, who have small sending needs, don't need to make a high investment to have a small improvement in the delivery of email marketing to the inbox. QUALITY OF EMAIL MARKETING TOOL SERVICES It is true that your emails may also be delivered to some spam boxes due to the tool you are using to send email marketing, as it may have some of its IPs and server domains included in blacklists. But the sending tool's domains and IPs only fall into blacklists when there are some of its customers sending spam, that is, sending email marketing to those who shouldn't. This is why all platforms insist that their customers do not use mailings purchased from third parties, which are the biggest culprits for poor quality of deliveries and inclusion on blacklists. There are a zillion people out there who used the American platform Mailchimp to send email marketing – attracted by its free plan – and when they sent the first message they already had their account blocked precisely due to the low quality of the mailing and the poor results in the first action. In the US, spam is serious, which is why platforms there take drastic measures to prevent it.
RETURN-PATH CERTIFICATION Generally recommended for senders who send large volumes of emails monthly - in the tens of millions -, the Return Path company certification is one of the ways to guarantee better quality of email marketing delivery. With certification, the customer pays an annual fee to Return Path to join a type of “VIP list” of senders, who will receive more email marketing deliveries to people's inboxes and other benefits. At a time when relevant email programs such as Gmail and Hotmail blocked images in emails from certain senders, Return Path certification guaranteed, in addition to the Peru Mobile Number List delivery of email marketing to the delivery box, also the display of emails with images already enabled. But today, blocking almost no longer exists in the inboxes of email programs, only in spam boxes, for the user's own safety. As it is a high-cost resource - in the thousands of reais -, certification is not accessible to all senders, but even if it were, Return Path requires a certain positive history from candidates for certification, so smart guys on duty Those who only have financial resources, and not good behavior, are not eligible for certification.
But don't worry: with good sending practices, it is perfectly possible to have great email marketing delivery results, comparable to those of senders who have certification, and then you, who have small sending needs, don't need to make a high investment to have a small improvement in the delivery of email marketing to the inbox. QUALITY OF EMAIL MARKETING TOOL SERVICES It is true that your emails may also be delivered to some spam boxes due to the tool you are using to send email marketing, as it may have some of its IPs and server domains included in blacklists. But the sending tool's domains and IPs only fall into blacklists when there are some of its customers sending spam, that is, sending email marketing to those who shouldn't. This is why all platforms insist that their customers do not use mailings purchased from third parties, which are the biggest culprits for poor quality of deliveries and inclusion on blacklists. There are a zillion people out there who used the American platform Mailchimp to send email marketing – attracted by its free plan – and when they sent the first message they already had their account blocked precisely due to the low quality of the mailing and the poor results in the first action. In the US, spam is serious, which is why platforms there take drastic measures to prevent it.